Collection: Mascara

How to choose mascara

Choose mascara based on the effect, formula, and removal method you prefer. A lengthening mascara is designed to emphasise the tips and create a longer-looking lash. A defining mascara focuses on separating lashes so the result appears cleaner and less clumped. A volumising or thickening mascara builds a fuller-looking lash line, according to the manufacturer.

Tubing mascara forms small polymer sleeves around individual lashes. According to the product directions, it is typically removed with warm water and gentle pressure. Remove traditional mascara with the eye-makeup remover specified by the brand. Tubing doesn't automatically mean waterproof, suitable for sensitive eyes, or appropriate for every wearer, so check the exact product claims.

Black gives stronger contrast; brown can create softer definition. Neither is restricted to a particular eye colour or age. The best shade is the one that gives the level of contrast you want.

How to apply and remove mascara

Apply to clean lashes using the manufacturer’s instructions. Place the brush near the roots without touching the eye, then draw it through to the tips. Apply a second light coat while the formula is at the stage recommended by the brand; repeated heavy coats can create clumps. Use a lash curler before mascara unless the curler’s instructions specifically say otherwise.

Do not pump the wand repeatedly, share mascara, or add water or saliva to change its texture. These practices can introduce air or microorganisms. Stop using eye make-up if irritation occurs. If you have an eye infection, dispose of eye cosmetics used around that time and seek advice from an optometrist, pharmacist or doctor as appropriate.

Remove mascara gently. Follow the formula’s directions, avoid pulling at the lashes and use an eye-area remover only where its label permits. Shop Eyeliner, Eye Shadow and Makeup Remover to complete the routine.