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NEW et al. Radiant Primer Anti-Pollution Serum

NEW et al. Radiant Primer Anti-Pollution Serum

30ml

A lightweight, serum-primer hybrid that bridges the gap between skincare and makeup.

Regular price £38.00
Regular price Sale price £38.00
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The Radiant Primer Anti-Pollution Serum is designed to protect against everyday environmental aggressors. It smooths, hydrates, and blurs the skin while enhancing your natural radiance. With cutting-edge pollution-shielding technology and antioxidant power, it creates the ultimate base for long-lasting, luminous makeup—or a healthy glow worn alone.

Key Active Ingredients & Technology

  • Pollushield™ – Chelates heavy metal particles to shield skin from pollution and provides antioxidant protection.
  • Hydrachrysum – Helps strengthen the skin barrier and lock in hydration.
  • VC-IP (Vitamin C derivative) – Brightens and protects with antioxidant activity.
  • Alpha Glucosyl Hesperidin – Boosts circulation for enhanced radiance, reduces inflammation, and delivers antioxidant benefits.
  • Ronastar® Copper Sparks – Adds a subtle luminosity for a radiant finish.

BENEFITS

  • Hydrating serum-like texture that smooths and blurs skin.
  • Protects against pollution, heavy metals, and environmental stressors.
  • Improves the wear and longevity of the foundation.
  • Boosts skin radiance and clarity with continued use.
  • Provides antioxidant and anti-inflammatory defence.
  • Delivers a luminous, healthy-looking glow without greasiness.

BEST FOR

  • Urban & city lifestyles exposed to pollution and blue light.
  • Dull, tired, or uneven skin that needs an instant radiance boost.
  • Makeup wearers who want longer-lasting foundation with a flawless finish.
  • Sensitive or stressed skin needing antioxidant and anti-inflammatory support.
  • Anyone seeking a multitasking formula that combines skin protection with makeup prep.

HOW TO USE

  • Apply 4–6 drops of the Radiant Primer Anti-Pollution Serum to clean skin.
  • Allow it to absorb before continuing with your skincare or makeup routine.
  • Wear alone for a fresh, radiant finish, or as the perfect base under makeup.

Pro tip: Mix a few drops with your foundation to create a custom tinted moisturiser.

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